Businesses today use social media as a tool to grow and connect with potential or existing customers. Sites like Facebook, Twitter, LinkedIn, and Instagram are turning into an economical and productive platform for lead generation. Healthcare is the only sector which is in the inception phase of using social media for lead generation when compared to other businesses.

Digital Channels surpass Traditional Marketing for Healthcare:

• Radio or Television is so passe`, people are active on social media sites more than ever making it the perfect choice for target marketing.Apps like ‘Practo’ are widely used by Fitness Centres, Healthcare Centres, Hospitals and Speciality Clinics who list themselves over it.With gym, salon, spa and other services listed on the app, the people who use it for such services hover over Healthcare services resulting in Healthcare leads for the service providers.
• Fitbit, a fitness app used social media to get around 75K comments, likes and clicks through Instagram and Facebook. It engages the audience by posting questions related to Healthcare. Its social presence is generating more Healthcare leads for the company.
• Carilion Clinic, a US based Healthcare center has been promoting early breast cancer detection with its Instagram campaign #YESMAMM since many years. The campaign got them 4,605 followers on Twitter.
• Anne Arundel’s Medical Center started a facebook campaign “Stachie” to raise awareness for Men’s Health which helped their website gain more traffic. Apart from this, blogs and podcasts also further increased their website traffic leading to more Healthcare sales leads.

  Why is Social Media your go-to tool for generating Healthcare leads?

• 90% of the people in their early 20’s rely on the medical information shared over social media.
• 19% of smartphone users have apps related to exercise, diet, and weight on their phones.
• 54% of people look for virtual advice for their health problems.
• 41% people rely on social media while contemplating over the decisions regarding their medical treatment.
• There is an 119% increase in the diversion of YouTube traffic to hospital sites.
• 27% of people count on social media for sharing their health experiences.

5 ways in which Social Media Advertising can help the Healthcare sector:

1. Cost Efficient & Strategic Business Tool – Social media has emerged as the latest healthcare marketing solution for Healthcare lead generation. The biggies of Healthcare sector are paying a huge sum to advertise over social media.
   Alternatively, Target marketing using advanced targeting systems like Facebook and Google Adwords can prove to be an economical way of generating Healthcare leads.
2. High Customer Engagement – Most of the people today share their feedback over social media. Their decisions, opinions and trust factor are based on the facts posted online about the hospital or Healthcare center.
   Healthcare centers have noticed increased healthcare sales leads with a positive feedback about their service over Facebook. As we all know ‘time is money’ in today’s fast paced life so the quick reply to customer queries keeps them engaged over social media.
3. Instant Feedback helps both the Customer & Organization – Social media channels like Facebook allows your business to get real-time data about conversion rates, leads received and so on instantly. It helps the customer to get information relating to the hospital or service in a jiffy.
   A majority of people use social media channels like Youtube, Facebook, and Twitter for health-related information before visiting a hospital. For e.g. Mr.X may go to a Facebook page of a hospital to read reviews and user ratings of the center.
4. Higher Conversion Rates – Like other Industries today, Healthcare Industry is also looking for outcome based measurement. Social media enables quality based Healthcare leads for the businesses with its target marketing approach. For the customers, it’s a reliable and affordable care plus value based purchase with a quick feedback to their queries.

5. Increased Customer Satisfaction  – Using Social media, the Healthcare sector can connect to people almost instantly. Through Twitter, Facebook or Instagram they can immediately reply to the queries, comments or likes posted by the users. This real-time engagement with customers leads to positive feelings towards the company.

A right step of the Healthcare Industries with target marketing by improving their presence over social media can grab the attention of their prospects. With the number of social media users growing to 143 million by April 2015, it is the right medium for the Healthcare sector to target their potential customers. In the wake of cut-throat competition, social media is a brilliant way in which the Healthcare sector can connect to the new and existing audience and build goodwill in the market.

Social media is the 21st-century Healthcare marketing solution. As a popular proverb says, “Don’t find customers for your products, find products for your customers”, social media helps in knowing what the customers really want and helps businesses build services around it thereby creating a winning strategy.

The post Social Media – A Silver Lining for The Healthcare Industry appeared first on Value Direct.

Now, imagine you are a travel agent who needs to sell a package to these two clients. Who do you think you will approach first, perhaps for a Leh Ladakh biking adventure? Sumeet of course. But do you think your paid advertising campaign is doing just that? Probably no! Genuine travel lead generation has been a tedious task for marketers since time immemorial. In ideal scenarios, travel companies would want to target just the Sumeets. The good news is… that’s possible. How???

Travel leads are no more generated by interested customers walking in to your agency and looking up for brochures. According to several studies, over 85% of travel searches happen online. Improved access to mobile and social media has revolutionized the travel marketing industry. Whether a person is looking for hotels, vacation activities or attractions, he will look for inspiration online, especially, social media.

Have you heard about Seychelles?

Perhaps yes, maybe a travel page you follow posts update on this place which is deemed to be a paradise for honeymoon. After viewing the beautiful images you might do a quick search to read more, especially, if you are in the wedding phase. Even if you are not looking for honeymoon destination, you may get inspired to search about the destination. As a travel agent, do you think either of the two profiles would buy your package to Seychelles? It’s hard to say.

Now look at this figure, over 29.5 million travel-related photos were shared on Instagram and Twitter in the last three months alone, according to statistics by a social media marketing company, Chute. Do you think there will be any recall value to what you are selling? With loads of data dumped on social media every hour, how can you ensure you reach the right target for your specialty?

Is there a way to generate genuine leads? Or target just the Sumeets?

Millions of travellers search for travel packages online in a day. How can you reach the profile that is looking for your type of travel package? For instance, if your speciality is island touring, a genuine lead would be a person looking for Hawaii packages. The good news is you can reach your customised lead profile with the help of the right travel leads provider. Target marketing comes into picture and it has been proven as the most effective way to generate travel leads.

When your target is separated from the whole market based on factors, such as, buying power, geography, demographics and psycho-graphics, you can reach your target market effectively.

If you’re looking for an opportunity to grow your business, target marketing is a tool you can employ. Leverage from target marketing to build a growing and sustainable business model. Connect with us to reach highly relevant travel leads and get more closures!

The post Discover New Heights with Targeted Travel Leads! appeared first on Value Direct.

Do you face these problems?

Then you are probably nor ‘nurturing’ your leads in a way it should be!

While in lead generation process, you may have across lead nurturing term many a times. So, what is lead nurturing? Lead nurturing is about engaging prospects by supplying them with information necessary even when your potential customers are not inclined in buying your products/services. Nurturing leads is critical in buying decision and enables many businesses to transform leads into satisfied customers.

As explained in our earlier blog “Post Lead Generation Practices to Grow Sales” when your business receives leads from online marketing channels, the ideal call time to reach leads should be within 15 minutes. The time, when a prospective customer completes filling a lead form. Lack of lead nurturing is one of the common causes why online lead generation efforts fail.

Here are simple-to-do strategies for Lead Nurturing:

• Response time

The first and foremost phase of lead nurturing is having an instant response time. Many companies that have outsourced the work of lead generation should make sure that getting touch with leads within 15 minutes after lead form submission is vital. When your prospect gets an acknowledgement, this indicates that you are valuing them and want to make them aware that for you they are important. This is just a step ahead in establishing brand loyalty.

• Follow-up

Following-up is critical because it lets the prospects know that you will be contacting them again. A fixed mode of communication and customer relationship management software will help you get reminders on following with prospects. Consistent follow-up is the reason for most of the leads to get converted and results in growing customer satisfaction.

• Offer more options for contact-ability

Your prospects won’t wait for your call always but in case they have any doubts there may be time when they would like to reach your business directly. An email ID or SMS code is enough to help customers who want to get in touch with your business. An email lead nurturing helps you to follow up & engage better with leads.

• Look for customer convenience

The primary rule of lead nurturing is engaging with leads when they are ready to talk. When tele-callers at your business want to engage with leads, it is better that they first ask for a convenient time. The reason to do this? Leads are more likely to get converted when they are readily available.

• Consider help from client servicing

Several companies that sort help for lead generation outsourcing often fail when it comes to lead nurturing. In such cases, client servicing teams can educate you how leads can be nurtured. They can help you connect dots to all your marketing efforts.

• Offer more value

What is your ultimate goal? We know businesses want to convert quality leads into customers. For example, when a customer has filled an opt-in form and visited your e-commerce website. Your e-commerce may offer one service or package that you want your leads to be interested.

Have you ever implemented lead nurturing for your business? If yes, then how has it worked for you?

The post 6 Lead Nurturing Strategies For Your Business appeared first on Value Direct.

Modern Marketing has changed the way salesperson generate leads, thanks to the trending marketing strategies like Search, Email, SMS and Social Media. These are the outlets that have proven to help several businesses to capture genuine and quality leads.

It is disappointing to see many B2C businesses struggling to find prospects even though they offer superior products and services. Your lead generation efforts are bringing you contacts; but we know how disappointing it is when you realize these prospects are not keen on buying your stuff. Maybe, you are failing to attract the right audiences or you are not following the process once you get leads.

Take a look at these five steps what you should do once you generate leads:

• Lead-to-call time

The ideal lead-to-call time is within 15 minutes once you get leads. By doing this, your customer contact-ability increases up to 90%. Feel good factor is a crucial aspect of customer service and this happens when you reach them at an appropriate time. Lead-to-Call time also reduces the time gap between aspiration and reality.

• Qualifying genuine leads

Qualifying leads helps saving time on prospects who will never buy your product. You don’t want surprises when there are just non-qualifying leads. Evaluating your lead generation process will help you to create more lucrative connections with prospects.

• Quick follow-up when leads are fresh

It is observed that many businesses often set aside a large budget to generate leads, but fail to follow up with persistence leading to waste of money. This can be prevented.  When it comes to your leads, providing professional and consistent follow up is essential to converting them into customers. You got to know this fact: Around 81% of sales happen on or after the fifth contact.

• Lead nurturing:

You will be surprised to know that lack of lead nurturing is the most pervasive reason for poor marketing performance due to which nearly 79% of leads never convert to sales. Want to know more about lead nurturing?

Watch out for our next article on “Simple-to-do strategies for Lead Nurturing” where we will give you more insights on how you can nurture leads effectively.

• Know your numbers:

When you receive quality leads, you have to deal with a situation when some leads or potential prospects would really not be interested in your product/service.

If all of your lead generation effort is causing you enormous investment and isn’t getting you good results, then perhaps it’s time  to take a proactive approach with a proven solution.

If this sounds good to you, you will really love our lead generation process. We are involved in this vertical for more than 6 years and have delivered more than 1 million leads so far.

The post Post Lead Generation Practices To Grow Your Sales appeared first on Value Direct.

You know, today, lead generation is both about quality and quantity! Sales happen when you have as many as quality leads!

Back in time, lead generation consisted of entailing customers to fill the form in an magazine, or sending surveys in the mail. But the shift to the internet over the few years has completely changed the way businesses get leads—for the better.

Being a profound salesperson, you wouldn’t like to focus on outbound marketing sources to build a customer acquisition funnel. In a world where your business faces too many competition threats, the only solution to beat them is to take advantage of innovative marketing techniques, which your rivals aren’t leveraging.

Would you like to demystify the secret to excel in lead generation? Watch out this video:

You know you have to reach your potential customers? Where are they and how do you do that?

Here are three ways which we consider are trending when it comes to generating quality leads for your business:

• Email Marketing –  This considered as the second most popular tools by many businesses. Almost  92% of businesses have admitted that they taken advantage of email for lead generation campaigns.

• SMS Marketing – After receiving promotional SMS, nearly 64% of mobiles users have subscribed to promo newsletters.

• Social Media Marketing – Compared to outbound marketing, Social Media has a 100% higher lead-to-close rate.

If you have been using any of these channels, you would obviously know that it is quicker and easier to track, plus the quality of each lead is amazing.

We know you are not looking out for conventional way to get leads, hence we make lead generation an uncomplicated process where sales are guaranteed. Wouldn’t it be great if someone just gave you a list of customers everyday, who have shown explicit interest in your product / service?

Start changing the way your business is generating leads when the way is through outbound marketing. Stop perceiving Social Media OR Email as tools of branding and start earning more value from them by generating Quality Leads.

Which channels is your business using for lead generation? If you’ve yet not used Email, SMS or Social Media, this is the right time to expand your horizons on marketing with the best lead generation company in India.

The post How Modern Marketing is Changing the Game of Lead Generation? appeared first on Value Direct.