Gone are the days when one had to stand in a long queue to pay bills, order food, book tickets and do many more tedious tasks. Everything is now at a click of a button! From Zee TV to Hotstar, Kaali-Peeli Taxi to Uber, Local mom and pop stores to big-basket, we can experience the digital transformation all around us and marketing and technology are at the forefront of it.

This digital disruption can be very costly for those who miss the transition. Companies need to adapt to the digital change to stay ahead of the competition.

Decoding Digital India Summit 2017
If you wonder how Digitization has transformed industries and how companies are utilizing it to win customers, then don’t forget to attend Decoding Digital India Summit 2017.

What’s in it for you?
The digital summit focuses on cashless journey in India from demonetization along with the future of emerging digital payment systems. It also focuses on the importance of maintaining good customer relationships in a digital world since the customer “being the only BOSS of your business” can fire everybody in the company simply by spending his money somewhere else. The 2 days exclusive event will also talk about the organizational necessity of hiring a Chief Marketing Technologist.

Learn, network & be inspired!
With 200+ attendees & 35+industry experts sharing exciting insights on digital advancements, the event is a big platform for companies to network with the digital pioneers. The case studies, strategies and solutions from India’s top digital thought leaders as well as international experts make this event a Must-Attend Digital Marketing Conference of 2017.

We are attending. Will you be joining us?
We are proud to partner with Decoding Digital India Summit 2017. The excitement is soaring high as we get an opportunity to meet India’s top digital minds & push the envelope of innovation yet again by sharing the expertise to solve the business challenges.

Join us on 07th-08th September 2017 at Taj Lands End, Mumbai.

See you there!

The post Why We Love Decoding Digital India Summit 2017 (And You Should, Too!) appeared first on Value Direct.

If you ask me, I love this challenge! As a lead generation & target marketing expert, I can relate to the excitement and hustle of getting new customers for my financial clients. It is an opportunity to build a healthy business relationship with them by adding a value to their enterprise. With over 7 years of experience in delivering result oriented campaigns for more than 100 BFSI & other industry sectors, let me share with you some of our pillars when it comes to customer acquisitions!

1.  Quality Lead Generation (The Unique Pay per Lead Model)
Managing comments and likes on social platforms are just the tip of the iceberg when it comes to using digital media as a marketing tool. The biggest key is to generate high-quality leads which converts.

But many financial companies waste money, lose time and most importantly, lose momentum by paying for the ads which have not given any results. So how about paying only when you get leads? A unique 360 degree spends approach lets you pay only for the results, without having to worry about the entire ad spent.

2.  Intelligent Target Marketing

Everyone on social media is not your Customer! Therefore the intelligent & precise target marketing strategy helps the financial marketers to define their target audience based on meaningful criteria and helps to connect with the right consumers.

3.  Selecting The Right Digital Platform
Being a financial company, your aim can be anything including generating more traffic, more leads, more awareness, more credibility and ultimately, more sales for your product or service. But selecting the suitable platform for your marketing strategy can be confusing at times!

Although Facebook remains the best choice when it comes to Insurance Leads due to its ability to deliver high volumes at low cost, the shiny new Instagram also has more users, features, and potential. Combined together, Facebook and Instagram are the quintessential ingredients for acquiring new customers. But don’t forget there are other platforms too to get warm leads, lots of traffic and an engaged audience such as Twitter Cards, LinkedIn Ads and of course, Google AdWords.

4.  Tactical Retargeting
The customer sees your Credit Card ad on Facebook, clicks on it and does nothing! Is it your ad which isn’t appealing or something else? It’s okay to have some drop outs initially. After all, you can’t expect cold leads to instantly whip out their credit card and buy. They’re just not in the buying mindset. They are probably there to check their friend’s updates, comment on photos or generally see what’s happening in their network.

But there will be some customers who are ready to buy. This is where Retargeting will do wonders. Since people have already been exposed to your brand or already shown interest in your product, the probability of them being a highly qualified prospect is more!

Conclusion
Everyone is at different stages of their marketing efforts. What works for you may not work with others and vice versa. But that should not stop you from achieving your goals.

Remember “Your Marketing Plans Are Incomplete Without Digital Media.”

So if you aren’t having success with your current strategies; follow these strategies, put them into action and see the results. It will surely surprise you!

With so many interesting options to connect with your ideal customer, what is that one thing which resonates with you? Let me know in the comment section below.

Also, I will be sharing some exciting secrets on making customer acquisition easier on 19th April at BFSI Digital Advancement Summit 2017. Let me know if you are coming there, so we can have a quick chat.

And, if you are just starting & need a FREE consultation on how to use Digital Marketing for your business, you can get in touch at info@valuedirect.in or call on +91 22 4113 3762!

The post New Customer Acquisition – 4 Essential Tips For BFSI Companies appeared first on Value Direct.

But today, for all VD’ites, it is more than just a number. It is the years of achievement, success and all the hard work towards making a difference.

Yes! You guessed it right. We turn 7! And on this glorious 7^th Anniversary, let’s look at the significant moments we shared –

From Inception to Evolution

The remarkable journey of Value Direct started in the year 2010 with a handful of employees having a passion to change the way the industry works and what happened next is history!

A company revolutionized lead generation industry by being the 1^st one to implement “Pay per lead module” successfully in India while taking care of the entire ad spent of its clients unlike the rest in the market.  The persistence and vision of the founder made it possible for Value Direct to emerge as a performance driven company.

And who can forget the impressive benchmarks we achieved –

How did all this happen?

Well, you know the answer. It is all because of the united team of superheroes, who work hard every minute towards delivering the phenomenal business results and also the wonderful clients who have been highly cooperative and supportive.

But you cannot take the credits away from the FUN committee, which is responsible for planning all the Fun Fridays; Testy Festy Awards, DJ nights and many cool things which created the plethora of wonderful moments that make us smile every day.

Challenging Path Ahead

With new products about to launch the journey ahead is challenging. But guess what? We are here. Taking up the challenges is what makes us Awesome! And with all the expertise achieved in these glorious years, every opportunity is an exciting, fun & rewarding experience!

So Kudos to all the people who have been a part of this incredible journey! Nothing is possible without a happy and enthusiastic team who believes in making a difference every single day.

Cheers to the phenomenal success. Cheers to the wonderful 7 years! Cheers to Value Direct!

Happy 7^th Anniversary!

The post Don’t Keep Calm. We Turn 7 ! appeared first on Value Direct.

Recently, Air India in celebration of Women’s Day became the first flight to carry an all women crew this year. Air India’s Boeing 777 traveled from Delhi to San Francisco and back staffed entirely by women from pilots to cabin crew. What an amazing gesture, for the world to see the advancement. Are we still talking about women empowerment?

Today we are celebrating women at various top managements in our country. Value Direct is no less when it comes to having POWER Women onboard! Our amazing women are steering ahead the wheel of success with their indomitable courage & spirit. Value Direct salutes your spirit and cherishes your courage.

We thank you for being with us on this amazing journey #PowerWomen. Wishing you a very happy & empowered International Women’s Day. And be ready for surprises at work today. #BeBoldForChange

The post Celebrating Empowered Women appeared first on Value Direct.