Ever since the social media platforms started picking up,
it gave rise to a new method of marketing, influencer marketing.
Influencer marketing is where a social media influencer subtly promotes your brand or product,
either by talking about it, using it as a prop or subtly mentioning it in their content.

Who is a social media influencer?

A social media influencer is someone who has gained a loyal following of audience and gained credibility in a particular industry.
A large number of audiences follow them thus giving them the ability to persuade their audience.
Influencer marketing is surely on rise with more and more marketers increasing their annual budget for this method.
From exposure, brand awareness to instant attention & publicity, the marketer is benefited for every penny spent.

So why say yes to Influencer Marketing?

Cuts through the Advertising Blindfold:

Decades of advertising has made the audience immune, blind to ads.
Nowadays the traditional methods are not persuasive enough for the people.
Influencer marketing on the other hand because of its not so pushy nature subtly
registers the brand or product in people’s minds.

Offers a great Return on Investment:

The marketer here is truly benefited for every penny spent;
rather it outweighs the cost making the ROI very high.
Apart from monetary return on investment it also
complements the brand with exposure, recognition, publicity.

Boosts Brand Awareness with its unlimited reach potential:

One can’t set the reach a social media influencer could have.
The audience reach is unlimited and that’s good for the marketer.
It instantly boosts brand awareness and makes your brand the sudden topic of interest.

Builds trust & adds credibility:

When a social media influencer who is known to a certain number of
followers promotes your brand or product it adds credibility & builds trust amongst
the audience about your brand or product, drives their purchasing behaviour.
In turn, increases business.

The post Why say yes to Influencer Marketing? appeared first on Value Direct.

LinkedIn is a great way to promote businesses. There are a lot of advantages of launching social media marketing campaigns, especially on LinkedIn. Get started on LinkedIn by creating an account free of cost, and then follow the steps listed below.

Why you should consider using LinkedIn for marketing your business:

• The networking website has managed to gather over 65 million business professionals from around the world. This translates to great marketing opportunities.
• Every second, there is at least one login on LinkedIn. This creates showcasing opportunities for LinkedIn campaigns.
• The average annual household income of LinkedIn users is upwards of $100,000. Hence, this accounts more business prospects.
• Nearly half of the members on LinkedIn are authorized to make decisions on behalf of their company.
• Businesses can expect to get referrals, mentorship, etc. and accelerate on the path to growth through networking.

All these points show the potential of LinkedIn. If done right, marketing on LinkedIn can take your business to new heights.

How you can get started with LinkedIn marketing:

The first thing you should be aware of is how LinkedIn works. Create a new account if you don’t already have one. One of the main advantages of LinkedIn is that creating an account is completely free of cost. This method of marketing is also relatively inexpensive, should you have to buy certain special packages.

• Now, create an amazing LinkedIn profile. Keep in mind that your business should be helping others in some way or the other, only then you can expect growth. Create a profile that is attractive, and also visually pleasing.
• You should also consider setting up a LinkedIn company page for your business. This can be done after you’ve filled out your resume on your LinkedIn profile. The company page will be automatically linked to your LinkedIn profile through your resume.

Now that you’ve set up a profile, filled out your resume and linked your company page to your profile, let’s get into the methods of LinkedIn marketing.

Passive and Proactive Methods of Marketing on LinkedIn:

Before you start marketing on LinkedIn, you must keep in mind that the rewards will be directly proportional to your efforts. However, you must also keep in mind the quality of your marketing campaign is a big determinant here. Let’s talk a little more about the methods of marketing on LinkedIn.

1.   Passive Marketing

As the term suggests, you don’t have to put in any special efforts. Simply having a LinkedIn profile, making new connections, keeping your account updated, etc. can help you gather the attention of potential customers, clients, potential partners, etc. Here’s how the passive marketing approach works:

1. Connecting you with potential customers: LinkedIn has a search feature, which connects people looking for what you offer.
2. Introduction to a host of networking opportunities: LinkedIn business connections can help you connect with people and businesses that you may otherwise not be able to reach.
3. Recommendations: Recommendations are basically testimonials as to how good your business is. More testimonials translate to better opportunities for growth.

 2.   Proactive Marketing

As mentioned previously, the more efforts you put in your marketing campaign, higher the rewards that you can get. Here’s how you can proactively market your business on LinkedIn:

1. Participate in groups: Establish yourself as an expert in the field of your business. Answer business related queries with eloquence and in a professional language. Do not spam group posts, or promote your business directly. The first step involves establishing yourself as a trustworthy and knowledgeable person in that particular field
2. Post regular status updates: Get your word out there by posting regular status updates. Post updates about what you’re working on, and how you ensure that the client is satisfied. It is imperative that what you’re doing helps others achieve their own goals, too.
3. Paid advertising on LinkedIn: Paid advertising on LinkedIn is relatively cheap and an amazing way to break into the market by getting the word out there.
4. Paid LinkedIn membership: Paid membership on LinkedIn gives you access to a lot of opportunities that weren’t previously available. This will give you additional benefits such as added contact options.

The Bottom Line:

 Promoting a business is one of the main things that an entrepreneur/business professional aims to do. LinkedIn offers great opportunities to market your business to a stream of professionals who know what they are doing.

Get started on LinkedIn today for marketing your business.

Reach us now for all your Linkdin marketing needs at info@valuedirect.in 

The post LinkedIn Can Help Your Business Achieve New Heights appeared first on Value Direct.

SMS marketing is a promotion based technique to send a permission-based text. Usually, new product updates, an event invitation, or any other important information is sent to interested consumers using this technique. Today, SMS marketing is considered to be a more personal and direct form of marketing.

How it works

To be eligible to receive these promotional messages, you need to opt for the service by texting the 5 digit shortcode to the information provider. The phone number of the user is stored in an automated system and you can then start getting the promotional messages. To unsubscribe from the service, you need to send another set of 5 digit short code. You will not get any further messages thereafter.

There is no set module to sculpt SMS marketing to suit a particular type of business. SMS marketing is best suited for certain business objectives like increasing sales, generating leads, and so on. Generally, the target audience for SMS marketing services are people who reside in the close vicinity of the event venue. A gentle reminder SMS about the event is sent to the consumers before and on the day of the event.

To become successful in SMS marketing, you must follow certain guidelines listed here.

• To the point message

The message text sent should be short enough to get accommodated in a single message. Nobody likes to read a message that spans in across two messages. So maintaining a size limit is necessary.

• Don’t wait for the last moment

To be successful in the promotion of an event, timing is very important. Give the consumer enough time to decide and be able to make it to the event.

• Thoughtful Timing

Make sure that the messages are not sent at midnight or at odd hours as that might irritate the consumer. Sending messages, again and again, might also lead to missing its importance.

• User-friendly URL’s

You must ensure that the links in the message if it contains any, are user-friendly and can be opened from any mobile and browser.

• Use of opt-out method

Nobody likes to receive forceful messages. If a particular consumer wants to opt out of the message receiving service for whatsoever reason, the message should contain the unsubscribe option.

• Target Marketing

If the offer is more suitable to certain demographic, then the target audience should be identified and accordingly, the group should be formed which will ensure that the message is received by those people only.

• No Controversial Messages

Avoid sending any form of communal, degrading or hurtful messages. Consumers’ sentiments should be valued and respected. You must take care that your message doesn’t raise any kind of conflicts between the users.

• Correct Data

Sending correct data is important to maintain the authenticity of the message and to gain consumer confidence.

Pricing

The two main costs associated with SMS marketing are a fee for sending a message and the renting keyword cost. The most common pricing model is a monthly fee but this varies from business to business. Most vendors offer free incoming messages. The best way to choose the vendor is to go for one, who offers expansion of the options.

Once, all the guidelines and legal formalities have been adhered to, you can start your marketing campaign. With proper SMS marketing campaign, you can effectively generate leads, as one of the consumers can help you in introducing to a new set of consumers or business. SMS marketing can be a very successful form of expanding consumers if done with proper care.

Reach us now for all your SMS marketing needs at info@valuedirect.in 

The post 8 Tips for Effective SMS Marketing appeared first on Value Direct.

Gone are the days when one had to stand in a long queue to pay bills, order food, book tickets and do many more tedious tasks. Everything is now at a click of a button! From Zee TV to Hotstar, Kaali-Peeli Taxi to Uber, Local mom and pop stores to big-basket, we can experience the digital transformation all around us and marketing and technology are at the forefront of it.

This digital disruption can be very costly for those who miss the transition. Companies need to adapt to the digital change to stay ahead of the competition.

Decoding Digital India Summit 2017
If you wonder how Digitization has transformed industries and how companies are utilizing it to win customers, then don’t forget to attend Decoding Digital India Summit 2017.

What’s in it for you?
The digital summit focuses on cashless journey in India from demonetization along with the future of emerging digital payment systems. It also focuses on the importance of maintaining good customer relationships in a digital world since the customer “being the only BOSS of your business” can fire everybody in the company simply by spending his money somewhere else. The 2 days exclusive event will also talk about the organizational necessity of hiring a Chief Marketing Technologist.

Learn, network & be inspired!
With 200+ attendees & 35+industry experts sharing exciting insights on digital advancements, the event is a big platform for companies to network with the digital pioneers. The case studies, strategies and solutions from India’s top digital thought leaders as well as international experts make this event a Must-Attend Digital Marketing Conference of 2017.

We are attending. Will you be joining us?
We are proud to partner with Decoding Digital India Summit 2017. The excitement is soaring high as we get an opportunity to meet India’s top digital minds & push the envelope of innovation yet again by sharing the expertise to solve the business challenges.

Join us on 07th-08th September 2017 at Taj Lands End, Mumbai.

See you there!

The post Why We Love Decoding Digital India Summit 2017 (And You Should, Too!) appeared first on Value Direct.

If you ask me, I love this challenge! As a lead generation & target marketing expert, I can relate to the excitement and hustle of getting new customers for my financial clients. It is an opportunity to build a healthy business relationship with them by adding a value to their enterprise. With over 7 years of experience in delivering result oriented campaigns for more than 100 BFSI & other industry sectors, let me share with you some of our pillars when it comes to customer acquisitions!

1.  Quality Lead Generation (The Unique Pay per Lead Model)
Managing comments and likes on social platforms are just the tip of the iceberg when it comes to using digital media as a marketing tool. The biggest key is to generate high-quality leads which converts.

But many financial companies waste money, lose time and most importantly, lose momentum by paying for the ads which have not given any results. So how about paying only when you get leads? A unique 360 degree spends approach lets you pay only for the results, without having to worry about the entire ad spent.

2.  Intelligent Target Marketing

Everyone on social media is not your Customer! Therefore the intelligent & precise target marketing strategy helps the financial marketers to define their target audience based on meaningful criteria and helps to connect with the right consumers.

3.  Selecting The Right Digital Platform
Being a financial company, your aim can be anything including generating more traffic, more leads, more awareness, more credibility and ultimately, more sales for your product or service. But selecting the suitable platform for your marketing strategy can be confusing at times!

Although Facebook remains the best choice when it comes to Insurance Leads due to its ability to deliver high volumes at low cost, the shiny new Instagram also has more users, features, and potential. Combined together, Facebook and Instagram are the quintessential ingredients for acquiring new customers. But don’t forget there are other platforms too to get warm leads, lots of traffic and an engaged audience such as Twitter Cards, LinkedIn Ads and of course, Google AdWords.

4.  Tactical Retargeting
The customer sees your Credit Card ad on Facebook, clicks on it and does nothing! Is it your ad which isn’t appealing or something else? It’s okay to have some drop outs initially. After all, you can’t expect cold leads to instantly whip out their credit card and buy. They’re just not in the buying mindset. They are probably there to check their friend’s updates, comment on photos or generally see what’s happening in their network.

But there will be some customers who are ready to buy. This is where Retargeting will do wonders. Since people have already been exposed to your brand or already shown interest in your product, the probability of them being a highly qualified prospect is more!

Conclusion
Everyone is at different stages of their marketing efforts. What works for you may not work with others and vice versa. But that should not stop you from achieving your goals.

Remember “Your Marketing Plans Are Incomplete Without Digital Media.”

So if you aren’t having success with your current strategies; follow these strategies, put them into action and see the results. It will surely surprise you!

With so many interesting options to connect with your ideal customer, what is that one thing which resonates with you? Let me know in the comment section below.

Also, I will be sharing some exciting secrets on making customer acquisition easier on 19th April at BFSI Digital Advancement Summit 2017. Let me know if you are coming there, so we can have a quick chat.

And, if you are just starting & need a FREE consultation on how to use Digital Marketing for your business, you can get in touch at info@valuedirect.in or call on +91 22 4113 3762!

The post New Customer Acquisition – 4 Essential Tips For BFSI Companies appeared first on Value Direct.

From “Babies singing a perfect Bollywood song” to “Animal fanatics sharing cute videos of their cats & dogs”; from “Our Prime minister giving a perfect speech on growth prospects of the country” to “Few ministers giving Not-so-perfect speech about feminism”; one thing that keeps us curious about what’s happening around the world is- Facebook.

So let’s think about it. With around 226 million users in India actively spending time on this platform; Social media marketing sounds totally incomplete without Facebook.

Be it getting quality prospects for your upcoming real estate project or getting new customers for your insurance policy, Facebook Marketing has many ways to surprise you with its cost effective and efficient results.

So if you want to know how to utilize this platform to achieve your business goals; Check out these top 10 strategies.

1. Generate Quality Sales Leads

Be it any industry you belong to, sales is a backbone! But one of the important factor responsible even before a successful sales closure is Lead Generation. With its simplicity, Facebook has made it extremely easy to target and acquire ideal leads. The Auto pull feature makes the registration process even easier; where user doesn’t even have to leave Facebook’s interface.Combining the form with valuable offers and beneficial information included in Context Card; Facebook leads would be a great opportunity for the growth of your business. So get ready to make that first impression!

Combining the form with valuable offers and beneficial information included in Context Card; Facebook leads would be a great opportunity for the growth of your business. So get ready to make that first impression

2. Drive Traffic To Your Website

You spend so much time and money on building that awesome looking website. Don’t you think it deserves a warm visit from your target audience?

Website click ads on Facebook are exceptional if you are looking to generate traffic on your website and with Analytics placed correctly; it gives you a real-time statistics and performance. This in turn helps you in learning visitor behavior that can help you in improving your Target Marketing efforts in future.

With this objective, Facebook also optimizes your ad where you get maximum clicks at a minimal cost!

3. Promote Your Upcoming Event

If you have an exciting event coming up then there is no better platform to promote it than Facebook. With Event promotion, you can create the buzz about your exciting event as well as you can create leads or sell tickets by integrating your website properly into the campaign. How cool is that?

4. Increase Conversions On Your Website

How often do you see the e-commerce companies dominating your newsfeed with “End of Season Sale”& “FLAT 50% OFF”? EVERYDAY, Isn’t it?

With Conversion campaigns, you can not only drive people from Facebook to your website but also track a specific action that they have taken on your website such as buying a product or signing up for your webinar!

In order to do that you have to install Facebook Pixels on each page optimized for a specific action you want your user to take.

5. Get Video Views

Marketers are increasingly using video content to engage their audiences on social media. As per research, video ads generate higher engagement and more click-throughs than traditional static ads.

So, if you have that inspiring story which you want to share with the world, you should definitely use the Video Views objective.

6. Reach People Near Your Business

Is your brand hyper-local? Local Awareness objective on business allows you to reach people who are geographically closer to your business, but having only 2 options for targeting sometimes makes it very one-dimensional.

So if you wish to have a narrowly targeted audience with just Age and Gender, this option is more suitable for you.

7. Get Installs & Engagement For Your App

Gone are the days when businesses would debate whether to have a mobile application or not. Businesses from all corners of the world are now considering their App as a means to primarily improve their customer service.

With App install campaigns, you can now get as many downloads as possible to increase your app store ranking. An app installs campaign is one of the best way to kick-start your downloads.

With App engagement, you can link your ad to a specific section of your app – such as your online store, a registration page and more – so you can give your customers the best experience.

8. Get People To Claim Your Offer

If you are planning to attract more customers with a heavy discount or exclusive offer, Facebook “Offer Claims” campaigns would be a great choice. It could be beneficial in lead generation since now you can provide an incentive to your audience by asking to use their email IDs in exchange of a coupon code.

9. Promote Your Page And Engage Your Audience

Well, which company doesn’t want a loyal fan base? Promotion of your Facebook page itself accomplishes 1 goal: New fans.

So if you want to build awareness for your business by increasing the number of likes on your page, page promotion happens to be a go-to option on Facebook. But remember; if people don’t actually ENGAGE with your posts, your page likes are essentially worthless. So start sharing a valuable content in order to keep your audience highly active and engaged.

10. Retargeting

A simple question that every business should ask themselves is – Who is more likely to provide an email address? Is it “Someone who has never heard of you before” or  “Someone who visits your website frequently”?

Of course, it is the latter one. When you target people who have visited your website before with an opt-in opportunity, chances are your costs and success rate are significantly better than targeting a cold audience. Also keep in mind that the quality of the email address from a frequent website visitor will also be much higher.

Although there is no specific objective given as “Retargeting” in Facebook, it has been proven as the most important strategy when it comes to increasing the number of ‘Conversions’.

Our suggestion would be “Focus not only on a random website visitor, but most engaged website visitor”. Results then will be even better.

So how is your experience using Facebook Advertising? Good? Not so great? Let us know in the comment section below.

Also, If you are just starting and need a FREE consultation on how to use Facebook Marketing for your business? Reach us now at info@valuedirect.in or call us on +91 22 4113 3762!

The post 10 Awesome Ways To Use Facebook Advertising For Your Business! appeared first on Value Direct.

But today, for all VD’ites, it is more than just a number. It is the years of achievement, success and all the hard work towards making a difference.

Yes! You guessed it right. We turn 7! And on this glorious 7^th Anniversary, let’s look at the significant moments we shared –

From Inception to Evolution

The remarkable journey of Value Direct started in the year 2010 with a handful of employees having a passion to change the way the industry works and what happened next is history!

A company revolutionized lead generation industry by being the 1^st one to implement “Pay per lead module” successfully in India while taking care of the entire ad spent of its clients unlike the rest in the market.  The persistence and vision of the founder made it possible for Value Direct to emerge as a performance driven company.

And who can forget the impressive benchmarks we achieved –

How did all this happen?

Well, you know the answer. It is all because of the united team of superheroes, who work hard every minute towards delivering the phenomenal business results and also the wonderful clients who have been highly cooperative and supportive.

But you cannot take the credits away from the FUN committee, which is responsible for planning all the Fun Fridays; Testy Festy Awards, DJ nights and many cool things which created the plethora of wonderful moments that make us smile every day.

Challenging Path Ahead

With new products about to launch the journey ahead is challenging. But guess what? We are here. Taking up the challenges is what makes us Awesome! And with all the expertise achieved in these glorious years, every opportunity is an exciting, fun & rewarding experience!

So Kudos to all the people who have been a part of this incredible journey! Nothing is possible without a happy and enthusiastic team who believes in making a difference every single day.

Cheers to the phenomenal success. Cheers to the wonderful 7 years! Cheers to Value Direct!

Happy 7^th Anniversary!

The post Don’t Keep Calm. We Turn 7 ! appeared first on Value Direct.

Recently, Air India in celebration of Women’s Day became the first flight to carry an all women crew this year. Air India’s Boeing 777 traveled from Delhi to San Francisco and back staffed entirely by women from pilots to cabin crew. What an amazing gesture, for the world to see the advancement. Are we still talking about women empowerment?

Today we are celebrating women at various top managements in our country. Value Direct is no less when it comes to having POWER Women onboard! Our amazing women are steering ahead the wheel of success with their indomitable courage & spirit. Value Direct salutes your spirit and cherishes your courage.

We thank you for being with us on this amazing journey #PowerWomen. Wishing you a very happy & empowered International Women’s Day. And be ready for surprises at work today. #BeBoldForChange

The post Celebrating Empowered Women appeared first on Value Direct.

Businesses today use social media as a tool to grow and connect with potential or existing customers. Sites like Facebook, Twitter, LinkedIn, and Instagram are turning into an economical and productive platform for lead generation. Healthcare is the only sector which is in the inception phase of using social media for lead generation when compared to other businesses.

Digital Channels surpass Traditional Marketing for Healthcare:

• Radio or Television is so passe`, people are active on social media sites more than ever making it the perfect choice for target marketing.Apps like ‘Practo’ are widely used by Fitness Centres, Healthcare Centres, Hospitals and Speciality Clinics who list themselves over it.With gym, salon, spa and other services listed on the app, the people who use it for such services hover over Healthcare services resulting in Healthcare leads for the service providers.
• Fitbit, a fitness app used social media to get around 75K comments, likes and clicks through Instagram and Facebook. It engages the audience by posting questions related to Healthcare. Its social presence is generating more Healthcare leads for the company.
• Carilion Clinic, a US based Healthcare center has been promoting early breast cancer detection with its Instagram campaign #YESMAMM since many years. The campaign got them 4,605 followers on Twitter.
• Anne Arundel’s Medical Center started a facebook campaign “Stachie” to raise awareness for Men’s Health which helped their website gain more traffic. Apart from this, blogs and podcasts also further increased their website traffic leading to more Healthcare sales leads.

  Why is Social Media your go-to tool for generating Healthcare leads?

• 90% of the people in their early 20’s rely on the medical information shared over social media.
• 19% of smartphone users have apps related to exercise, diet, and weight on their phones.
• 54% of people look for virtual advice for their health problems.
• 41% people rely on social media while contemplating over the decisions regarding their medical treatment.
• There is an 119% increase in the diversion of YouTube traffic to hospital sites.
• 27% of people count on social media for sharing their health experiences.

5 ways in which Social Media Advertising can help the Healthcare sector:

1. Cost Efficient & Strategic Business Tool – Social media has emerged as the latest healthcare marketing solution for Healthcare lead generation. The biggies of Healthcare sector are paying a huge sum to advertise over social media.
   Alternatively, Target marketing using advanced targeting systems like Facebook and Google Adwords can prove to be an economical way of generating Healthcare leads.
2. High Customer Engagement – Most of the people today share their feedback over social media. Their decisions, opinions and trust factor are based on the facts posted online about the hospital or Healthcare center.
   Healthcare centers have noticed increased healthcare sales leads with a positive feedback about their service over Facebook. As we all know ‘time is money’ in today’s fast paced life so the quick reply to customer queries keeps them engaged over social media.
3. Instant Feedback helps both the Customer & Organization – Social media channels like Facebook allows your business to get real-time data about conversion rates, leads received and so on instantly. It helps the customer to get information relating to the hospital or service in a jiffy.
   A majority of people use social media channels like Youtube, Facebook, and Twitter for health-related information before visiting a hospital. For e.g. Mr.X may go to a Facebook page of a hospital to read reviews and user ratings of the center.
4. Higher Conversion Rates – Like other Industries today, Healthcare Industry is also looking for outcome based measurement. Social media enables quality based Healthcare leads for the businesses with its target marketing approach. For the customers, it’s a reliable and affordable care plus value based purchase with a quick feedback to their queries.

5. Increased Customer Satisfaction  – Using Social media, the Healthcare sector can connect to people almost instantly. Through Twitter, Facebook or Instagram they can immediately reply to the queries, comments or likes posted by the users. This real-time engagement with customers leads to positive feelings towards the company.

A right step of the Healthcare Industries with target marketing by improving their presence over social media can grab the attention of their prospects. With the number of social media users growing to 143 million by April 2015, it is the right medium for the Healthcare sector to target their potential customers. In the wake of cut-throat competition, social media is a brilliant way in which the Healthcare sector can connect to the new and existing audience and build goodwill in the market.

Social media is the 21st-century Healthcare marketing solution. As a popular proverb says, “Don’t find customers for your products, find products for your customers”, social media helps in knowing what the customers really want and helps businesses build services around it thereby creating a winning strategy.

The post Social Media – A Silver Lining for The Healthcare Industry appeared first on Value Direct.

So what did sender X do to have me stayed and what are you doing wrong for your customers to leave? The answer for this can range from bad content to wrong targeting and anything in between. These are the few smarter ways adopted by many to reduce the opt-out rate in their email marketing campaigns.

Know Your Database

Who are you sending your mails to? Subscribers or to the rest of the world? If subscribers focus on keeping your customers updated with offers and new arrivals. Refrain from branding activities which you don’t need here either. For non-subscribers – from where your major unsubscribes arise – the only strategy to maintain is to keep cleaning the database and segregating it into various platters based on the campaign performance.

Insight: When you know your Database, you will know what to send them!!

Your Goal is Sales!

What purpose do you wish to achieve by your e-mailer? You might obviously say its SALES. No, even if the ultimate objective for any business is sales, the current objective of your mailer could be different for example- building brand awareness. So it is important that the CONTENT of your e-mailer always be aligned with the objective of your campaign, with a clear call to action even if it’s not specifically mentioned.

Insight: Content of the e-mailer should always be aligned with the objective of your campaign!!

Monitor & Monitor

Monitor your email frequency and campaign performance. Maintain an optimum frequency rate & a fixed time, ex: 10:00 AM every Thursday. This increases the chances of the user getting acquainted to your schedule. Take note of the mailers to which people unsubscribe. Are they blog mailers, offer mailers, product mailers or others? With this insight, you can proficiently map right content to the right audience.

Insight: Good monitoring leads to better analysis

Do Your Customers Have Alternative?

Many a time there are users who opt out due to reasons like inbox flooding or frequent mailers and so. In such a case provide them alternative exit options like,

• Option to choose the frequency of your mailer
• Option to take a sabbatical from your mailers for small period
• Option to subscribe for only offers e-mails etc

Insight: Alternative exit options increases the chances of the user to stay subscribed for a longer time!

Last Redemption: Take Feedback

After all your efforts, however, if the user still decides to leave then learn a lesson from it. Take feedback from the recipients who unsubscribe from your list. Provide a questionnaire that would help you improvise, for example, you can ask the user –

• Rate the email content
• Reason for your departure etc

Insight: Use un-subscribers to protect your subscribers!!

*Hope these practices help you in your campaign. Happy e-mailing.*

**If you found the article useful, please do share. Subscribe to our mailers to get more such valuable inputs in your inbox**

The post Smart & Effective Ways To Reduce Your Email Opt-Outs! appeared first on Value Direct.