So what did sender X do to have me stayed and what are you doing wrong for your customers to leave? The answer for this can range from bad content to wrong targeting and anything in between. These are the few smarter ways adopted by many to reduce the opt-out rate in their email marketing campaigns.

Know Your Database

Who are you sending your mails to? Subscribers or to the rest of the world? If subscribers focus on keeping your customers updated with offers and new arrivals. Refrain from branding activities which you don’t need here either. For non-subscribers – from where your major unsubscribes arise – the only strategy to maintain is to keep cleaning the database and segregating it into various platters based on the campaign performance.

Insight: When you know your Database, you will know what to send them!!

Your Goal is Sales!

What purpose do you wish to achieve by your e-mailer? You might obviously say its SALES. No, even if the ultimate objective for any business is sales, the current objective of your mailer could be different for example- building brand awareness. So it is important that the CONTENT of your e-mailer always be aligned with the objective of your campaign, with a clear call to action even if it’s not specifically mentioned.

Insight: Content of the e-mailer should always be aligned with the objective of your campaign!!

Monitor & Monitor

Monitor your email frequency and campaign performance. Maintain an optimum frequency rate & a fixed time, ex: 10:00 AM every Thursday. This increases the chances of the user getting acquainted to your schedule. Take note of the mailers to which people unsubscribe. Are they blog mailers, offer mailers, product mailers or others? With this insight, you can proficiently map right content to the right audience.

Insight: Good monitoring leads to better analysis

Do Your Customers Have Alternative?

Many a time there are users who opt out due to reasons like inbox flooding or frequent mailers and so. In such a case provide them alternative exit options like,

• Option to choose the frequency of your mailer
• Option to take a sabbatical from your mailers for small period
• Option to subscribe for only offers e-mails etc

Insight: Alternative exit options increases the chances of the user to stay subscribed for a longer time!

Last Redemption: Take Feedback

After all your efforts, however, if the user still decides to leave then learn a lesson from it. Take feedback from the recipients who unsubscribe from your list. Provide a questionnaire that would help you improvise, for example, you can ask the user –

• Rate the email content
• Reason for your departure etc

Insight: Use un-subscribers to protect your subscribers!!

*Hope these practices help you in your campaign. Happy e-mailing.*

**If you found the article useful, please do share. Subscribe to our mailers to get more such valuable inputs in your inbox**

The post Smart & Effective Ways To Reduce Your Email Opt-Outs! appeared first on Value Direct.

You know, today, lead generation is both about quality and quantity! Sales happen when you have as many as quality leads!

Back in time, lead generation consisted of entailing customers to fill the form in an magazine, or sending surveys in the mail. But the shift to the internet over the few years has completely changed the way businesses get leads—for the better.

Being a profound salesperson, you wouldn’t like to focus on outbound marketing sources to build a customer acquisition funnel. In a world where your business faces too many competition threats, the only solution to beat them is to take advantage of innovative marketing techniques, which your rivals aren’t leveraging.

Would you like to demystify the secret to excel in lead generation? Watch out this video:

You know you have to reach your potential customers? Where are they and how do you do that?

Here are three ways which we consider are trending when it comes to generating quality leads for your business:

• Email Marketing –  This considered as the second most popular tools by many businesses. Almost  92% of businesses have admitted that they taken advantage of email for lead generation campaigns.

• SMS Marketing – After receiving promotional SMS, nearly 64% of mobiles users have subscribed to promo newsletters.

• Social Media Marketing – Compared to outbound marketing, Social Media has a 100% higher lead-to-close rate.

If you have been using any of these channels, you would obviously know that it is quicker and easier to track, plus the quality of each lead is amazing.

We know you are not looking out for conventional way to get leads, hence we make lead generation an uncomplicated process where sales are guaranteed. Wouldn’t it be great if someone just gave you a list of customers everyday, who have shown explicit interest in your product / service?

Start changing the way your business is generating leads when the way is through outbound marketing. Stop perceiving Social Media OR Email as tools of branding and start earning more value from them by generating Quality Leads.

Which channels is your business using for lead generation? If you’ve yet not used Email, SMS or Social Media, this is the right time to expand your horizons on marketing with the best lead generation company in India.

The post How Modern Marketing is Changing the Game of Lead Generation? appeared first on Value Direct.