If you ask me, I love this challenge! As a lead generation & target marketing expert, I can relate to the excitement and hustle of getting new customers for my financial clients. It is an opportunity to build a healthy business relationship with them by adding a value to their enterprise. With over 7 years of experience in delivering result oriented campaigns for more than 100 BFSI & other industry sectors, let me share with you some of our pillars when it comes to customer acquisitions!

1.  Quality Lead Generation (The Unique Pay per Lead Model)
Managing comments and likes on social platforms are just the tip of the iceberg when it comes to using digital media as a marketing tool. The biggest key is to generate high-quality leads which converts.

But many financial companies waste money, lose time and most importantly, lose momentum by paying for the ads which have not given any results. So how about paying only when you get leads? A unique 360 degree spends approach lets you pay only for the results, without having to worry about the entire ad spent.

2.  Intelligent Target Marketing

Everyone on social media is not your Customer! Therefore the intelligent & precise target marketing strategy helps the financial marketers to define their target audience based on meaningful criteria and helps to connect with the right consumers.

3.  Selecting The Right Digital Platform
Being a financial company, your aim can be anything including generating more traffic, more leads, more awareness, more credibility and ultimately, more sales for your product or service. But selecting the suitable platform for your marketing strategy can be confusing at times!

Although Facebook remains the best choice when it comes to Insurance Leads due to its ability to deliver high volumes at low cost, the shiny new Instagram also has more users, features, and potential. Combined together, Facebook and Instagram are the quintessential ingredients for acquiring new customers. But don’t forget there are other platforms too to get warm leads, lots of traffic and an engaged audience such as Twitter Cards, LinkedIn Ads and of course, Google AdWords.

4.  Tactical Retargeting
The customer sees your Credit Card ad on Facebook, clicks on it and does nothing! Is it your ad which isn’t appealing or something else? It’s okay to have some drop outs initially. After all, you can’t expect cold leads to instantly whip out their credit card and buy. They’re just not in the buying mindset. They are probably there to check their friend’s updates, comment on photos or generally see what’s happening in their network.

But there will be some customers who are ready to buy. This is where Retargeting will do wonders. Since people have already been exposed to your brand or already shown interest in your product, the probability of them being a highly qualified prospect is more!

Conclusion
Everyone is at different stages of their marketing efforts. What works for you may not work with others and vice versa. But that should not stop you from achieving your goals.

Remember “Your Marketing Plans Are Incomplete Without Digital Media.”

So if you aren’t having success with your current strategies; follow these strategies, put them into action and see the results. It will surely surprise you!

With so many interesting options to connect with your ideal customer, what is that one thing which resonates with you? Let me know in the comment section below.

Also, I will be sharing some exciting secrets on making customer acquisition easier on 19th April at BFSI Digital Advancement Summit 2017. Let me know if you are coming there, so we can have a quick chat.

And, if you are just starting & need a FREE consultation on how to use Digital Marketing for your business, you can get in touch at info@valuedirect.in or call on +91 22 4113 3762!

The post New Customer Acquisition – 4 Essential Tips For BFSI Companies appeared first on Value Direct.

From “Babies singing a perfect Bollywood song” to “Animal fanatics sharing cute videos of their cats & dogs”; from “Our Prime minister giving a perfect speech on growth prospects of the country” to “Few ministers giving Not-so-perfect speech about feminism”; one thing that keeps us curious about what’s happening around the world is- Facebook.

So let’s think about it. With around 226 million users in India actively spending time on this platform; Social media marketing sounds totally incomplete without Facebook.

Be it getting quality prospects for your upcoming real estate project or getting new customers for your insurance policy, Facebook Marketing has many ways to surprise you with its cost effective and efficient results.

So if you want to know how to utilize this platform to achieve your business goals; Check out these top 10 strategies.

1. Generate Quality Sales Leads

Be it any industry you belong to, sales is a backbone! But one of the important factor responsible even before a successful sales closure is Lead Generation. With its simplicity, Facebook has made it extremely easy to target and acquire ideal leads. The Auto pull feature makes the registration process even easier; where user doesn’t even have to leave Facebook’s interface.Combining the form with valuable offers and beneficial information included in Context Card; Facebook leads would be a great opportunity for the growth of your business. So get ready to make that first impression!

Combining the form with valuable offers and beneficial information included in Context Card; Facebook leads would be a great opportunity for the growth of your business. So get ready to make that first impression

2. Drive Traffic To Your Website

You spend so much time and money on building that awesome looking website. Don’t you think it deserves a warm visit from your target audience?

Website click ads on Facebook are exceptional if you are looking to generate traffic on your website and with Analytics placed correctly; it gives you a real-time statistics and performance. This in turn helps you in learning visitor behavior that can help you in improving your Target Marketing efforts in future.

With this objective, Facebook also optimizes your ad where you get maximum clicks at a minimal cost!

3. Promote Your Upcoming Event

If you have an exciting event coming up then there is no better platform to promote it than Facebook. With Event promotion, you can create the buzz about your exciting event as well as you can create leads or sell tickets by integrating your website properly into the campaign. How cool is that?

4. Increase Conversions On Your Website

How often do you see the e-commerce companies dominating your newsfeed with “End of Season Sale”& “FLAT 50% OFF”? EVERYDAY, Isn’t it?

With Conversion campaigns, you can not only drive people from Facebook to your website but also track a specific action that they have taken on your website such as buying a product or signing up for your webinar!

In order to do that you have to install Facebook Pixels on each page optimized for a specific action you want your user to take.

5. Get Video Views

Marketers are increasingly using video content to engage their audiences on social media. As per research, video ads generate higher engagement and more click-throughs than traditional static ads.

So, if you have that inspiring story which you want to share with the world, you should definitely use the Video Views objective.

6. Reach People Near Your Business

Is your brand hyper-local? Local Awareness objective on business allows you to reach people who are geographically closer to your business, but having only 2 options for targeting sometimes makes it very one-dimensional.

So if you wish to have a narrowly targeted audience with just Age and Gender, this option is more suitable for you.

7. Get Installs & Engagement For Your App

Gone are the days when businesses would debate whether to have a mobile application or not. Businesses from all corners of the world are now considering their App as a means to primarily improve their customer service.

With App install campaigns, you can now get as many downloads as possible to increase your app store ranking. An app installs campaign is one of the best way to kick-start your downloads.

With App engagement, you can link your ad to a specific section of your app – such as your online store, a registration page and more – so you can give your customers the best experience.

8. Get People To Claim Your Offer

If you are planning to attract more customers with a heavy discount or exclusive offer, Facebook “Offer Claims” campaigns would be a great choice. It could be beneficial in lead generation since now you can provide an incentive to your audience by asking to use their email IDs in exchange of a coupon code.

9. Promote Your Page And Engage Your Audience

Well, which company doesn’t want a loyal fan base? Promotion of your Facebook page itself accomplishes 1 goal: New fans.

So if you want to build awareness for your business by increasing the number of likes on your page, page promotion happens to be a go-to option on Facebook. But remember; if people don’t actually ENGAGE with your posts, your page likes are essentially worthless. So start sharing a valuable content in order to keep your audience highly active and engaged.

10. Retargeting

A simple question that every business should ask themselves is – Who is more likely to provide an email address? Is it “Someone who has never heard of you before” or  “Someone who visits your website frequently”?

Of course, it is the latter one. When you target people who have visited your website before with an opt-in opportunity, chances are your costs and success rate are significantly better than targeting a cold audience. Also keep in mind that the quality of the email address from a frequent website visitor will also be much higher.

Although there is no specific objective given as “Retargeting” in Facebook, it has been proven as the most important strategy when it comes to increasing the number of ‘Conversions’.

Our suggestion would be “Focus not only on a random website visitor, but most engaged website visitor”. Results then will be even better.

So how is your experience using Facebook Advertising? Good? Not so great? Let us know in the comment section below.

Also, If you are just starting and need a FREE consultation on how to use Facebook Marketing for your business? Reach us now at info@valuedirect.in or call us on +91 22 4113 3762!

The post 10 Awesome Ways To Use Facebook Advertising For Your Business! appeared first on Value Direct.

So, here are some of the most interesting facts that prove Inbound Leads are better than Outbound leads!

   1.   Save more on leads generated through Inbound Marketing

   2.   Get impressive ROI with Inbound Leads

 3.   Thinking of website conversions? Inbound marketing does the magic

   4.   Inbound lets your company meet your goals successfully

Now, that was about how inbound leads scores better from outbound leads. Do you know what strategy matters the most when it comes to lead generation through inbound marketing?

   5.   Inbound Marketing flourishes when you create original content

6.   SEO and Content must work together

   7.   When your website has an authentic content

   8.   Generating inbound leads through online marketing

Every company isn’t lucky to be successful with inbound marketing, that’s why these companies outsource for lead generation services.

More than half of the companies have ventured to outsourcing their inbound marketing partially or completely in order to perk up company performance & gain higher recognition against its competitors.

Does your company face the ‘Biggest Challenge of Sales’ – That is lack of Qualified Leads? We will tell you ‘How to Win Qualified Leads with Modern Marketing‘.

The post 8 Facts That Prove Inbound Marketing is Way Better than Outbound appeared first on Value Direct.

Do you face these problems?

Then you are probably nor ‘nurturing’ your leads in a way it should be!

While in lead generation process, you may have across lead nurturing term many a times. So, what is lead nurturing? Lead nurturing is about engaging prospects by supplying them with information necessary even when your potential customers are not inclined in buying your products/services. Nurturing leads is critical in buying decision and enables many businesses to transform leads into satisfied customers.

As explained in our earlier blog “Post Lead Generation Practices to Grow Sales” when your business receives leads from online marketing channels, the ideal call time to reach leads should be within 15 minutes. The time, when a prospective customer completes filling a lead form. Lack of lead nurturing is one of the common causes why online lead generation efforts fail.

Here are simple-to-do strategies for Lead Nurturing:

• Response time

The first and foremost phase of lead nurturing is having an instant response time. Many companies that have outsourced the work of lead generation should make sure that getting touch with leads within 15 minutes after lead form submission is vital. When your prospect gets an acknowledgement, this indicates that you are valuing them and want to make them aware that for you they are important. This is just a step ahead in establishing brand loyalty.

• Follow-up

Following-up is critical because it lets the prospects know that you will be contacting them again. A fixed mode of communication and customer relationship management software will help you get reminders on following with prospects. Consistent follow-up is the reason for most of the leads to get converted and results in growing customer satisfaction.

• Offer more options for contact-ability

Your prospects won’t wait for your call always but in case they have any doubts there may be time when they would like to reach your business directly. An email ID or SMS code is enough to help customers who want to get in touch with your business. An email lead nurturing helps you to follow up & engage better with leads.

• Look for customer convenience

The primary rule of lead nurturing is engaging with leads when they are ready to talk. When tele-callers at your business want to engage with leads, it is better that they first ask for a convenient time. The reason to do this? Leads are more likely to get converted when they are readily available.

• Consider help from client servicing

Several companies that sort help for lead generation outsourcing often fail when it comes to lead nurturing. In such cases, client servicing teams can educate you how leads can be nurtured. They can help you connect dots to all your marketing efforts.

• Offer more value

What is your ultimate goal? We know businesses want to convert quality leads into customers. For example, when a customer has filled an opt-in form and visited your e-commerce website. Your e-commerce may offer one service or package that you want your leads to be interested.

Have you ever implemented lead nurturing for your business? If yes, then how has it worked for you?

The post 6 Lead Nurturing Strategies For Your Business appeared first on Value Direct.

Modern Marketing has changed the way salesperson generate leads, thanks to the trending marketing strategies like Search, Email, SMS and Social Media. These are the outlets that have proven to help several businesses to capture genuine and quality leads.

It is disappointing to see many B2C businesses struggling to find prospects even though they offer superior products and services. Your lead generation efforts are bringing you contacts; but we know how disappointing it is when you realize these prospects are not keen on buying your stuff. Maybe, you are failing to attract the right audiences or you are not following the process once you get leads.

Take a look at these five steps what you should do once you generate leads:

• Lead-to-call time

The ideal lead-to-call time is within 15 minutes once you get leads. By doing this, your customer contact-ability increases up to 90%. Feel good factor is a crucial aspect of customer service and this happens when you reach them at an appropriate time. Lead-to-Call time also reduces the time gap between aspiration and reality.

• Qualifying genuine leads

Qualifying leads helps saving time on prospects who will never buy your product. You don’t want surprises when there are just non-qualifying leads. Evaluating your lead generation process will help you to create more lucrative connections with prospects.

• Quick follow-up when leads are fresh

It is observed that many businesses often set aside a large budget to generate leads, but fail to follow up with persistence leading to waste of money. This can be prevented.  When it comes to your leads, providing professional and consistent follow up is essential to converting them into customers. You got to know this fact: Around 81% of sales happen on or after the fifth contact.

• Lead nurturing:

You will be surprised to know that lack of lead nurturing is the most pervasive reason for poor marketing performance due to which nearly 79% of leads never convert to sales. Want to know more about lead nurturing?

Watch out for our next article on “Simple-to-do strategies for Lead Nurturing” where we will give you more insights on how you can nurture leads effectively.

• Know your numbers:

When you receive quality leads, you have to deal with a situation when some leads or potential prospects would really not be interested in your product/service.

If all of your lead generation effort is causing you enormous investment and isn’t getting you good results, then perhaps it’s time  to take a proactive approach with a proven solution.

If this sounds good to you, you will really love our lead generation process. We are involved in this vertical for more than 6 years and have delivered more than 1 million leads so far.

The post Post Lead Generation Practices To Grow Your Sales appeared first on Value Direct.

You know, today, lead generation is both about quality and quantity! Sales happen when you have as many as quality leads!

Back in time, lead generation consisted of entailing customers to fill the form in an magazine, or sending surveys in the mail. But the shift to the internet over the few years has completely changed the way businesses get leads—for the better.

Being a profound salesperson, you wouldn’t like to focus on outbound marketing sources to build a customer acquisition funnel. In a world where your business faces too many competition threats, the only solution to beat them is to take advantage of innovative marketing techniques, which your rivals aren’t leveraging.

Would you like to demystify the secret to excel in lead generation? Watch out this video:

You know you have to reach your potential customers? Where are they and how do you do that?

Here are three ways which we consider are trending when it comes to generating quality leads for your business:

• Email Marketing –  This considered as the second most popular tools by many businesses. Almost  92% of businesses have admitted that they taken advantage of email for lead generation campaigns.

• SMS Marketing – After receiving promotional SMS, nearly 64% of mobiles users have subscribed to promo newsletters.

• Social Media Marketing – Compared to outbound marketing, Social Media has a 100% higher lead-to-close rate.

If you have been using any of these channels, you would obviously know that it is quicker and easier to track, plus the quality of each lead is amazing.

We know you are not looking out for conventional way to get leads, hence we make lead generation an uncomplicated process where sales are guaranteed. Wouldn’t it be great if someone just gave you a list of customers everyday, who have shown explicit interest in your product / service?

Start changing the way your business is generating leads when the way is through outbound marketing. Stop perceiving Social Media OR Email as tools of branding and start earning more value from them by generating Quality Leads.

Which channels is your business using for lead generation? If you’ve yet not used Email, SMS or Social Media, this is the right time to expand your horizons on marketing with the best lead generation company in India.

The post How Modern Marketing is Changing the Game of Lead Generation? appeared first on Value Direct.