In this day of digital age, the way to generate leads has significantly changed. As you must be already aware, it has transitioned drastically from cold calling to digital marketing. Assuming your business has generated a decent number of leads from landing page, social media, or any other method; you know your job isn’t over because lead generation doesn’t itself result in lead conversion. Getting leads is just an initial step towards sales conversion.

Modern Marketing has changed the way salesperson generate leads, thanks to the trending marketing strategies like Search, Email, SMS and Social Media. These are the outlets that have proven to help several businesses to capture genuine and quality leads.

It is disappointing to see many B2C businesses struggling to find prospects even though they offer superior products and services. Your lead generation efforts are bringing you contacts; but we know how disappointing it is when you realize these prospects are not keen on buying your stuff. Maybe, you are failing to attract the right audiences or you are not following the process once you get leads.

Take a look at these five steps what you should do once you generate leads:

• Lead-to-call time

The ideal lead-to-call time is within 15 minutes once you get leads. By doing this, your customer contact-ability increases up to 90%. Feel good factor is a crucial aspect of customer service and this happens when you reach them at an appropriate time. Lead-to-Call time also reduces the time gap between aspiration and reality.

• Qualifying genuine leads

Qualifying leads helps saving time on prospects who will never buy your product. You don’t want surprises when there are just non-qualifying leads. Evaluating your lead generation process will help you to create more lucrative connections with prospects.

• Quick follow-up when leads are fresh

It is observed that many businesses often set aside a large budget to generate leads, but fail to follow up with persistence leading to waste of money. This can be prevented.  When it comes to your leads, providing professional and consistent follow up is essential to converting them into customers. You got to know this fact: Around 81% of sales happen on or after the fifth contact.

• Lead nurturing:

You will be surprised to know that lack of lead nurturing is the most pervasive reason for poor marketing performance due to which nearly 79% of leads never convert to sales. Want to know more about lead nurturing?

Watch out for our next article on “Simple-to-do strategies for Lead Nurturing” where we will give you more insights on how you can nurture leads effectively.

• Know your numbers:

When you receive quality leads, you have to deal with a situation when some leads or potential prospects would really not be interested in your product/service.

If all of your lead generation effort is causing you enormous investment and isn’t getting you good results, then perhaps it’s time  to take a proactive approach with a proven solution.

If this sounds good to you, you will really love our lead generation process. We are involved in this vertical for more than 6 years and have delivered more than 1 million leads so far.