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Qi Spine clinic case study




Increase footfall at their clinics



With Value Direct’s Mobile Marketing, get to know how India’s only specialty spine clinic chain, Qi Spine Clinic was able to increase footfall at their clinics.

QI Spine Clinic is India's first clinic dedicated to Spine Rehabilitation by an expert team of Spine Physiotherapists. It is a leading healthcare service provider focused on the diagnosis and treatment of chronic back and neck pain. Handling some of the toughest cases in India, QI Spine has a success rate of over 90% helping over 5160+ patients avoid surgery. With an advisory panel of India's leading Spine Surgeons, Neurologists, Rheumatologists and Doctors of Physical Medicine, QI Spine Clinic uses the latest proven global technologies for diagnosis, pain management & treatment of back & neck pain.


I have known Haresh and the Value Direct team for over 7 years. I have found the mobile messaging route to acquire customers most effective and efficient across industries. I am also happy with excellent account management approach that I received all these years. I strongly recommend Value Direct as an integral part of an extended marketing team strategy

- Biju Nair, Qi Spine Clinic -


Qi Spine Clinic wanted to reach out to a very specific database of people having back and neck problems. The challenge was to reach these specific set of audience through relevant messages to be sent at the right time – the key formula was brilliant mobile marketing campaigns. With segmented lists, location specific psycho graphically tailored mobile marketing campaigns were set up based on two objectives:

a) To increase the footfall of patients in the clinics based out of Mumbai.

b) For its newly launched clinics in Delhi - the messages needed to reach the right people to visit the new clinics who would be genuinely interested in undergoing the necessary treatments.


Qi Spine Clinic appreciates that no matter how great the leads are – ROI is a key factor to assessing the performance of their campaign, often impossible to do with other media. Qi Spine Clinic uses Value Direct’s dashboard to estimate total number of leads and average conversions per campaign. The dashboard shows the exact amount of patients interested in the treatments. The results speak for themselves.

Qi Spine Clinic’s Delhi launch campaign has been the most successful SMS launch in company history, with more patients needing back and neck relief, also breaking previous records. To date, their campaigns with Value Direct have increased revenue and decreased their cost of acquisition month-on-month.